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Facebook and Washington Cozy Up
ADOTAS – Yup, that was U.S. President Barack Obama yukking it up last night with Facebook CEO Mark Zuckerberg as well as a bunch of Facebook staffers and Silicon Valley hobknobbers at the social...
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Facebook’s Tracking Cookies and How the FTC Could Shake Off Privacy Fatigue
ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws...
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Facebook Plans to Acquire Instagram for $1 Billion
ADOTAS - Well, here’s a little match made in someone’s version of e-heaven: Facebook announced today it would be acquiring mobile-forward photo sharing platform Instagram, for reportedly roughly $1...
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Facebook’s IPO: You Knew It Was Coming
ADOTAS - It’s been a day of superlatives, as the world’s largest social network went public in what was expected to be (and ultimately was) the biggest IPO for any tech company and the third-largest...
View ArticleVIDEO: Zuckerberg Says Mobile is Key to Facebook’s Future Success
Speaking for the first time since Facebook’s controversial IPO, founder and CEO Mark Zuckerberg said yesterday that while he’s disappointed in the performance of the company’s stock, great and...
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Facebook Status Update: 1 Billion Users Worldwide
Here’s the latest news from the Facebook universe: The world’s most popular social web site apparently now has 1 billion users worldwide. Extending the strategy it began to employ for Facebook Pages...
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Don’t Make the Same Mistake as Facebook: Why Brands Cannot Rely on HTML5
As smartphone and tablet consumers are increasingly accessing information, games and videos via browsers, mobile sites and apps, there has been a solid trend toward using HTML5 as a standard for both...
View ArticleLive Coverage of Facebook’s Big Announcement
1:08 PM | Facebook is unveiling a new search function: Graph Search. Read More ... Subscribe to the free Adotas.com Newsletter
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Facebook Strikes Back at Google with Billion$ at Stake
Facebook and Google have been inching in on each other’s domain for years, aiming to become the primary method that consumers use to engage with each other – and with brands – online. Google’s...
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No, it’s Not a Facebook Phone – it’s ‘Home’
ADOTAS – Facebook announced its big move to mobile today with the introduction of its new Facebook Home “family of apps” for Android devices. Home is designed to give status updates “through people,...
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Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek
ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will...
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Facebook Unveils #Hashtag Strategies for Advertisers
ADOTAS — After months of speculation, Facebook has finally announced that it will be incorporating hashtags onto the world’s largest social network. Hashtags have become widely popular on other social...
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Today’s Burning Question: 2013 Halftime Report (Pt. 3)
<<< Back “The first half of 2013 has seen a dramatic shift in how the market approaches mobile advertising. Most agencies have moved well beyond the test and experiment cycle that had...
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Facebook’s Big Move Into Mobile Pays Major Dividends
ADOTAS — Facebook raked in $1.6 billion in ad revenues during Q2 2013, with mobile ads representing approximately 41 percent (or $66 million) of that haul, according to a report issued by the social...
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Zen & The Art Of Mobile Advertising (Part 2)
EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The...
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UPDATED: As Mobile Ads Drive Revenues and Teen Use Declines, What’s Next for...
ADOTAS – With revenue climbing to $2.02 billion from $1.26 billion just a year ago, Facebook is finally gaining a firm foothold, roughly six quarters after its IPO in May of last year. The social...
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Maybe THIS is Why Snapchat Turned Down Facebook’s $3 Billion Offer?
ADOTAS – Videos of depositions obtained by Business Insider (BI) indicate that Snapchat’s co-founders believe their former frat brother may deserve “something” for his role in the company. According...
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WATCH: Eyeview Takes a Wrecking Ball to Facebook’s ‘Look Back’ Movies in...
NEW YORK, February 11, 2014 (ADOTAS) – Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, has launched a first-of-its-kind direct marketing campaign,...
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Uber No. 1, Jobs Bests Living CEOs in Synthesio Social ‘BuzzMatch’
NEW YORK, February 17, 2014 (ADOTAS) – Synthesio, the award-winning global social media monitoring firm delivering the highest quality data from 192 countries in 50 languages, kicks off “Social Startup...
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Facebook Acquires WhatsApp for $19 Billion in Cash, Stock
ADOTAS — Mark Zuckerberg announced on his Facebook page this afternoon that his company has acquired mobile messaging service WhatsApp. The price tag: approximately $19 billion, including $4 billion in...
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